Press

	CHARMED Chattanooga Times Free Press January 20, 2006 Karen Nazor Hill "It's the modern version of the charm bracelet," said Lula's sales associate Jean Stapleton. "We've had them in stock for about three months and they're so so popular that some women are already starting on a third bracelet."
	Sophisticated Silver Modern Jeweler April 2006 Patrick Totty "Our sterling sales really took off then - a combination of quality of design and the fact that customers often can customize Pandora jewelry. For example, they can buy different beads to mount on a bracelet." -Autumn Ellison, East Tennessee Diamond Company
	Business Review & Forcast The Times-Reporter January 24, 2006 "Pandora Jewelry was extremely popular with women of all ages last year and with the expansion of the collection to include matching rings and earrings, we look for it to be one of our top designer lines this year."- House of Stones owner Alan Rodriguez
	Let your creativity out at Pandora Jewelry Wednesday, Nov 7, 2007 CELESTE SMITH The slow drive-bys started weeks before the opening of the Pandora Jewelry store in Blakeney. One woman actually tried to walk in for a peek during renovations. And then there was the lady who drove by while shaking her Pandora-clad, braceleted wrist in the air. "She's waving her arm out the window. `Is this what you're selling?' " owner Gina Stout recalled. The woman returned after the store opened last week to buy another bracelet -- the 11th in her collection. They're examples of the addiction caused by this Denmark-based jewelry line, debuting its first U.S. free-standing store in the Blakeney retail center. Previously, Pandora had only been available as a featured item sold by other jewelry and retail stores. The Blakeney store sells every item in the Pandora catalog, and also gets first shipments. Owner Stout and staffers Ann McGaha, Connie Bonk and Ceil Littlefield all sold Pandora with Stout at a previous retail store. What draws fans, Stout said, is the versatile nature of the jewelry. Take the charm bracelets: Start off with the slim bracelets, which come with "interior threads" -- dividers that separate it into three sections. Beads can go within any bracelet segment to change the pattern and look of the piece. Bead styles include ones that mix 14K gold with sterling silver, or as charms like an angel or snowman for the December holidays. Necklaces, earrings and rings are also featured. Prices start at $27 for a silver bracelet and $20 for a bead -- if you can keep it at that. "It is addictive," admits Stout. "You can't just buy one bead." Details: www.pandora-jewelry.com.